The 6 scent families, simply explained
Choosing a perfume gets a lot easier once you know its scent family. Each family has its own character and mood. Here's a quick guide.
Amber & oriental
Warm, sweet and enveloping — think vanilla, amber and spice. Perfect for the evening and colder days. Oriental scents often add oud and resins for extra depth and sensuality.
Floral & fresh
Floral scents revolve around rose, jasmine and peony: elegant and feminine. Fresh scents are light and bright with citrus, neroli and clean musk — ideal for daytime and summer.
Woody & leather
Woody scents — sandalwood, cedar, vetiver — are refined and timeless, lovely on men and women alike. Leather scents are bold and full of character, with a smoky, luxurious twist.
Still unsure? Start from the family of a perfume you already wear and explore our inspired alternatives within that same family.